Services

Three ways to fix your conversion infrastructure.

Every engagement starts with understanding your data. No guesses, no templates — just evidence-based experimentation built for skeptical health buyers.

Free — Qualified brands only

Free Store Diagnostic

A structured PDF review of your store's biggest conversion leaks — delivered free to qualified DTC health brands. This is real insight, not a teaser designed to upsell you.

Most stores have 3–5 high-impact friction points that account for the majority of conversion loss. This report surfaces them, prioritises them by estimated revenue impact, and gives you something concrete to act on — whether you work with us or not.

I spend 2 hours analyzing your site for 3 critical trust leaks. You get a Loom video and a PDF doc. No pitch, just a diagnostic.

Free — No commitment
Brands that see the map understand immediately why a full audit is the right next step.

What's included

Surface-level GA4 / GTM health check
Top 3 friction points identified
Prioritised by estimated revenue impact
Structured PDF delivered within 3 business days
Loom walkthrough of findings
Who qualifies
DTC health, supplement, or wellness brand
$150K–$5M annual revenue
Running paid traffic (Meta / Google)
Shopify or WooCommerce store
Paid — One-time

CRO Audit

A full technical and strategic review of your store's conversion infrastructure — analytics, tracking, UX, and messaging — with a prioritised experiment roadmap ready to execute.

Scope is adjusted per store complexity: number of SKUs, funnel depth, and whether behavioural tools (Hotjar / Clarity) are already in place. The audit fee is credited in full toward a retainer engagement.

The Full Lab Report. A deep dive into your data, user behavior, and post-purchase churn. Includes a 6-month experimentation roadmap.

$750–$1,000 / scoped per store
This isn't a generic checklist. Every finding is specific to your store, your buyer, and your data — with visual evidence and experiment hypotheses attached.

What's covered

GA4 + GTM tracking audit (event accuracy, funnel gaps)
Heuristic UX review: PDPs, cart, checkout, key pages
Session recording review (Hotjar / Clarity)
Messaging and trust signal audit for health buyers
Prioritised test roadmap: 8–12 experiments

Deliverables

Annotated audit PDF with visual evidence
Experiment roadmap with hypotheses and expected outcomes
30-min debrief call
Audit fee credited toward retainer in full
Ongoing — Monthly retainer

CRO-as-a-Service

Continuous experiment velocity. Every experiment is designed, built, and validated by Adi directly — no developer handoff, no implementation lag. Scope is customised per client at the start of each engagement.

The fee is determined by the number of active experiments per month, implementation complexity, analytics infrastructure condition, funnel breadth, and reporting depth. No ambiguity mid-month — exact scope and deliverables are agreed in writing before the engagement begins.

The Retained Scientist. Ongoing experimentation, roadmap management, and performance analysis. We own the conversion rate so you can focus on the product.

$3,500–$7,000 / month
Minimum 3-month engagement. Month-to-month after that.

Typical inclusions

Experiment hypothesis and variant design
Full implementation via VWO or custom JS
GA4 experiment tracking and validation
Post-test analysis and learnings documentation
Ongoing analytics maintenance and fixes
Qualitative insight reviews (heatmaps, recordings)
Regular strategy calls and async Slack support
Quick self-assessment

Is this you?

Good fit
DTC health or wellness brand (supplements, functional food, devices)
$150K–$5M annual revenue
Running paid ads (Meta, Google, TikTok)
Shopify or WooCommerce store
At least 3 months of traffic data
Not a fit
Wholesale, B2B, or agency model
Under $150K or over $5M annual revenue
Organic or affiliate traffic only
Custom enterprise platform (non-standard)
Launching soon without traffic data
Ideal fit

We work best with brands that have data to work with.

01

DTC health or wellness brand

Supplements, functional food, women's health, men's health, devices, or pet health — any brand where trust and science credibility drive purchase decisions.

02

$150K–$5M annual revenue

Enough traffic to run statistically valid experiments. Below this threshold, there isn't enough data to test rigorously.

03

Running paid traffic

Meta or Google Ads. Paid traffic means predictable volume and the ability to validate experiments within reasonable timeframes.

04

Shopify or WooCommerce

These platforms allow full implementation access. Custom enterprise platforms may require scoping before we can confirm fit.

Not sure which service fits?

Start with the free Conversion Opportunities Map. It costs nothing, and it will tell both of us exactly what the right next step is.

Book a Free Discovery Call