The scientist who got tired of watching brands guess their way to growth.
I spent a decade embedded in web systems — building, tracking, measuring — before I had a name for what I was actually doing. CRO.
Along the way, I brought something most conversion specialists don't have: a postgraduate research background in Medical & Molecular Biosciences, and a data science education built on statistical rigour. I applied the same clinical methodology I used in a research lab to ecommerce conversion — hypothesis-first, evidence-driven, validated before claiming a win.
Most ecommerce brands are built on shaky data and marketing intuition. I built Vital Forge Lab to fix that — specifically for health brands, where the stakes of misplaced trust are highest.
"I run your store like a clinical trial. Because that's the only standard that actually works."
Adi Rao is a Technical CRO Specialist based in Bangalore, India, working remotely with DTC health and wellness brands globally. His background sits at an intersection that doesn't exist elsewhere in this space: a research-grade science education, a decade of technical web implementation, and a specialisation in the psychology of health-conscious buyers.
His path into CRO was unconventional. Most of his early work was embedded inside web development and freelance consulting — building the things, not just recommending them. That hands-on foundation means he thinks in implementations, not slide decks. When he designs an experiment, he also ships it.
The medical research background isn't decorative. It shapes how he reads data, designs tests, and interprets results. He doesn't call a winner until the statistics say it's a win. He doesn't run an experiment without a falsifiable hypothesis. The same discipline that governs a clinical trial governs every A/B test he runs.
Fix the tracking. Read the data honestly. Test one thing at a time. Let the results decide.
Why the combination matters.
The only CRO specialist with a science postgrad in this niche
An MRes in Medical & Molecular Biosciences means understanding what health and supplement brands are actually selling — and how a science-literate, skeptical buyer evaluates claims. Overclaiming destroys trust. Underclaiming loses sales. We know where the line is.
Full experimentation cycle, no handoffs
Most CRO consultants produce strategy. We produce results. Experiments are implemented using VWO and custom JavaScript, tracked via GA4 and GTM, and owned from hypothesis to post-test analysis — by one specialist, not a chain of people.
Fixing the foundation before building on it
Bad data is worse than no data. Every engagement starts with auditing the tracking infrastructure — GA4 events, GTM configurations, funnel tracking, experiment validity. Health brands running paid traffic can't afford to make conversion decisions based on misfiring analytics.